2: What Do I Do Now Jimmy Buffett?

JB created the ultimate lifestyle brand, and he did what those of us that work in economic development are always trying to do: create a place that people want to be.

He was influential and inspirational in so many ways. How did he inspire my own path in life, work, and music?

What does JB have in common with my chosen field of economic development and design?

What can economic developers learn from the master storyteller?

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